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by Alexander I. Poltorak and Paul J. Lerner
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Essentials of Intellectual Property
Full of valuable tips, techniques, illustrative real-world
examples, exhibits, and best practices, this handy and
concise paperback will help you stay up to date on the
newest thinking, strategies, developments, and technologies
in intellectual property.
Reviews from intellectual property experts:
"Alexander Poltorak and Paul Lerner have written
the definitive primer on intellectual property for business
professionals. Thorough in its coverage and understandable
in its delivery, Essentials of Intellectual Property provides not only an outstanding summary of intellectual
property basics, but a useful and sensible strategy
for using intellectual property to the best needs of
a business. Poltorak and Lerner have combined their
in-depth knowledge of patent law with their savvy business
skills to yield an indispensable reference for the business
professional."
–Jeffrey L. Brandt, Patent Attorney, Former Senior
Vice President
and Intellectual Property & Licensing Counsel, priceline.com
"Alex Poltorak and Paul Lerner have pulled off
a mighty feat with Essentials of Intellectual Property.
They have crafted a work that is clear for the beginning
practitioner while nuanced and sophisticated for the
savvy tech transfer and IP management veteran. Lively
and often witty writing is a treat not often found in
tomes on what can be a dry subject. With Essentials
of Intellectual Property, the practitioner has a new
literary tool for tying IP strategy to the business
reality of tomorrow."
–Edward Kahn, Founder and President, EKMS, Inc.,
Cambridge, MA
"This critically important new volume of work
not only provides the professional with a greater knowledge
of this vast subject, but also the novice with a better
understanding and appreciation for the results of their
creative abilities."
–Lawrence J. Udell, Executive Director, California
Invention Center
Professor of New Ventures and Entrepreneurship
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Essentials of Intellectual Property
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