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by Alexander I. Poltorak and Paul J. Lerner
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Essentials of Licensing Intellectual Property
Satisfies the longstanding need for a practical,
down-to-earth guide to intellectual property licensing
Intellectual property licensing is one of the most
crucial, and least understood, income drivers among
inventors and high-tech companies. Written by acknowledged
experts in the field, Essentials of Intellectual Property
Licensing provides managers with a clear, concise overview
of IP licensing. In practical, down-to-earth language
it clearly explains licensing strategies; deal making;
royalties and royalty rates; patent, trademark and copyright
licenses; and basic contract law. Managers learn the
significance of intellectual property licensing on their
bottom lines, and how to value both established and
new intangible technologies.
And, with the help of case studies and plenty of real-world
tips and techniques for structuring and negotiating
the best deals, the authors outline a complete step-by-step
process for developing and implementing an effective
intellectual property program in virtually any type
of enterprise.
Paul J. Lerner (Suffern, NY) is Senior Vice President
and General Counsel of General Patent Corporation, an
intellectual property management company. Alexander
I. Poltorak is the founder and Chief Executive Officer
of General Patent Corporation.
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Essentials of Licensing Intellectual Property
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