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SUFFERN, NY, August 28, 2000 - Alexander Poltorak,
Chairman and CEO of General Patent Corporation (GPC),
was recently interviewed by David Zielenziger, host
of "Internet Action," a Bloomberg Business
Newscast, regarding the management of intellectual property
in the Internet age.
Dr. Poltorak predicted that patent infringement litigation
will explode within the next few years, due to the thousands
of patents on e-commerce and business methods coming
out of the United States Patent and Trademark Office.
"The rate of patent application filings is accelerating
and the importance of patents in general has increased
dramatically," Dr. Poltorak told Mr. Zielenziger
in the interview. "Many companies involved in e-commerce
are attempting to patent their traditional methods of
doing business in the 'brick and mortar' economy. These
methods are being transplanted into cyberspace and reincarnated
in the e-commerce embodiment," said Dr. Poltorak.
Dr. Poltorak pointed out that the novelty of the very
concept of business method patents makes it very difficult
for the Patent Office to determine the novelty of a
particular business method and, therefore, its patentability.
"In the next few years, many e-commerce businesses
will be waking up to the unpleasant reality of being
sued for patent infringement," said Poltorak. "The
only protection against it is to aggressively patent
your own business methods before somebody else does,
and to put intellectual property management on the top
of your business agenda."
In the interview, Dr. Poltorak discussed the services
provided by GPC to its clients: "We help companies
that are involved in e-commerce and other technologies
to understand the importance of intellectual property
in expanding their business, protecting their companies
from possible infringement law suits, and enforcing
their own IP rights. We represent corporate clients
and research institutions, as well as individual inventors.
General Patent Corporation is unique in representing
inventors and IP owners in patent enforcement on a contingency
basis."
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