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GPCI Press Kit
Full
of valuable tips, techniques, illustrative real-world examples, exhibits,
and best practices, this handy and concise paperback will help you stay
up to date on the newest thinking, strategies, developments, and technologies
in intellectual property.
Written
by acknowledged experts in the field, Essentials of Intellectual Property
Licensing provides managers with a clear, concise overview of IP licensing.
In practical, down-to-earth language it clearly explains licensing strategies;
deal making; royalties and royalty rates; patent, trademark and copyright
licenses; and basic contract law.
